IAA Partners:
Event Technology — MUSE Event Awards
AWARD CATEGORY
06

EVENT TECHNOLOGY

RECOGNITION FOR SYSTEMS, PLATFORMS & INNOVATION

Technologies, platforms, systems, and digital solutions advancing event delivery and audience engagement.

The MUSE Event Awards welcomes entries worldwide. Present the achievement in the context most relevant to what you want the international jury to evaluate.

Open WorldwideEnter Your Achievement - Eligible from January 1, 2024Early Bird Entries Close November 19, 2026

FIND THE CATEGORY THAT FITS YOUR ACHIEVEMENT

Browse the 5 category groups below and select the subcategory that best represents the achievement you want the jury to evaluate.

If more than one category reflects a distinct aspect of your achievement, you may submit it to multiple eligible categories. Each category will be evaluated independently.

01Event Management TechnologyIncludes New Event Technology, Event Management Platform, Conference & Meeting Technology.
EM10001New Event Technology

Recognizing a new event technology, product, feature, app, or solution introduced within the previous three years.

EM10002Event Management Platform

Recognizing software or platforms that improve event planning, workflows, coordination, communication, or operational control.

EM10003Conference & Meeting Technology

Recognizing technology designed for agendas, speakers, sessions, abstracts, meetings, matchmaking, or conference participation.

EM10004Event App

Recognizing event applications that improve access to content, schedules, networking, communication, navigation, or services.

EM10005Virtual Event Platform

Recognizing platforms that enable the creation, hosting, management, and participation of virtual events.

EM10006Exhibition Technology

Recognizing technology that supports exhibition management, exhibitor services, visitor experience, lead capture, or show operations.

EM10007Event Marketing Technology

Recognizing technology that supports event promotion, audience acquisition, personalization, automation, or campaign performance.

EM10008Event Sustainability Technology

Recognizing technology that measures, enables, or improves sustainable event planning and delivery.

EM10009Event Data & Analytics Technology

Recognizing technology that collects, integrates, analyzes, or visualizes event data and performance.

EM10010AI Event Technology

Recognizing AI-powered products or platforms designed to improve event planning, delivery, engagement, service, or analysis.

EM10000New Category

For entries that do not fit an existing event management technology sub-category and require a more specific classification.

02Registration, Ticketing & Access TechnologyIncludes Registration & Credentialing Technology, Ticketing & Payment Technology, Access Control Technology.
RT10001Registration & Credentialing Technology

Recognizing systems that manage attendee registration, records, credentials, badges, and check-in.

RT10002Ticketing & Payment Technology

Recognizing technology that supports ticket sales, pricing, payment, fulfillment, transfer, and revenue management.

RT10003Access Control Technology

Recognizing systems that manage secure, efficient, and reliable entry, permissions, identity, and attendance verification.

RT10000New Category

For entries that do not fit an existing registration, ticketing & access technology sub-category and require a more specific classification.

03Audience & Interaction TechnologyIncludes Audience Engagement Technology, Interaction Technology, Networking & Matchmaking Technology.
AT10001Audience Engagement Technology

Recognizing technology that stimulates, enhances, or facilitates active attendee participation and interaction.

AT10002Interaction Technology

Recognizing attendee-centered technologies that enable responsive, personalized, or collaborative event experiences.

AT10003Networking & Matchmaking Technology

Recognizing technology that creates relevant professional, social, or commercial connections among participants.

AT10004Personalization Technology

Recognizing technology that adapts event content, recommendations, services, or journeys to individual participants.

AT10005Language & Accessibility Technology

Recognizing translation, interpretation, captioning, assistive, and accessibility technologies that enable inclusive participation.

AT10000New Category

For entries that do not fit an existing audience & interaction technology sub-category and require a more specific classification.

04Immersive & Emerging TechnologyIncludes Immersive Technology, Augmented & Virtual Reality Technology, Drones & Autonomous Systems.
IT10001Immersive Technology

Recognizing technology that blends digital content with physical or virtual environments to create immersive participation.

IT10002Augmented & Virtual Reality Technology

Recognizing AR, VR, or extended-reality products designed to enhance events and experiences.

IT10003Drones & Autonomous Systems

Recognizing drone or autonomous technologies designed for event production, operations, content, safety, or audience engagement.

IT10004Custom-Built Event Technology

Recognizing bespoke technology developed specifically for a particular event, experience, or operational challenge.

IT10000New Category

For entries that do not fit an existing immersive & emerging technology sub-category and require a more specific classification.

05Use of TechnologyIncludes Use of Event Technology, Use of AI, Use of AR, VR & Mixed Reality.
UT10001Use of Event Technology

Recognizing the effective use of technology to improve a specific event’s planning, delivery, engagement, or outcomes.

UT10002Use of AI

Recognizing the use of artificial intelligence in event planning, content, operations, personalization, engagement, or measurement.

UT10003Use of AR, VR & Mixed Reality

Recognizing the use of augmented, virtual, or mixed reality to enhance a specific event or experience.

UT10004Use of Audiovisual

Recognizing the creative and effective use of audiovisual production within a specific event or experience.

UT10005Use of Custom-Built Technology

Recognizing the successful application of bespoke technology created for a specific event or audience need.

UT10006Use of Drones

Recognizing the creative, safe, and effective use of drones within a specific event or experience.

UT10007Use of Emerging Technology

Recognizing the use of emerging technologies to create new forms of interaction, delivery, service, or audience value.

UT10008Use of Lighting

Recognizing the creative use of lighting and lighting effects within a specific event or experience.

UT10009Use of Special Effects

Recognizing the creative and effective use of physical, atmospheric, pyrotechnic, laser, water, or motion effects.

UT10010Use of Language & Accessibility Technology

Recognizing the use of translation, captioning, interpretation, or assistive technology to expand participation.

UT10000New Category

For entries that do not fit an existing use of technology sub-category and require a more specific classification.

MUSE Recognition

WINNING LEVELS

Every eligible entry is evaluated against the established MUSE standard and may receive Platinum, Gold, or Silver recognition according to its final score.

Entries scoring below 65 do not receive an award. A category may recognize multiple winners or no winners, depending on whether the entries meet the required standard.

85–100 points

Platinum

75–84 points

Gold

65–74 points

Silver

MUSE Grand Distinction

MUSE GRAND DISTINCTIONS

Eligible Platinum-winning entries may be considered for MUSE Grand Distinctions according to the official award criteria.

The distinction is awarded solely at the jury’s discretion and may be withheld when no eligible Platinum-winning entry meets the required standard.

What MUSE Winners Receive

Winner Benefits

Every Platinum, Gold, and Silver Winner receives:

01

Official Winner Title

Official MUSE Event Awards winner title

02

Digital Certificate

Personalized digital winner certificate

03

Winner Badge

Official Platinum, Gold, or Silver winner badge

04

Winner Profile

Official winner listing and dedicated winner profile

05

Promotional Materials

Digital promotional materials and official press release template

06

MUSE Statuette

Eligibility to purchase the official MUSE Event Awards statuette

Every eligible entry is evaluated independently against the established MUSE standard.

Winning entrants may submit written interviews for editorial consideration on Muse.World. Selected winners may also be invited to contribute video interviews or other editorial materials. Publication and promotion are subject to editorial review and are not guaranteed.

The Evaluation Framework

How Entries
Are Evaluated

Each eligible entry is evaluated independently by an international jury with expertise relevant to the selected category. The jury applies the official five-part MUSE Evaluation Framework to the achievement and its category-specific objectives.

Entries are evaluated on their own merits rather than ranked solely against one another.

01

Purpose & Relevance

The clarity of the achievement’s objectives, intended audience, context, and relevance to the selected category.

02

Strategy & Approach

The strength of the concept, planning, approach, and decisions used to achieve the stated objectives.

03

Execution & Quality

The standard of delivery, craft, expertise, coordination, and quality demonstrated in the selected discipline.

04

Distinction & Excellence

The originality, differentiation, creativity, innovation, expertise, or category-specific excellence demonstrated by the entry.

05

Results & Impact

Credible evidence of outcomes, audience response, business value, community benefit, or other results relevant to the achievement’s purpose.

Prepare Your Submission

ENTRYREQUIREMENTS

Eligibility
Open worldwide. Eligible work must have been created, organized, produced, launched, delivered, or active on or after January 1, 2024.
Ongoing Work
Recurring and ongoing work may be entered when eligible activity occurred during the official eligibility period.
Language
Entries must be submitted in English.
Entry Description
Maximum 350 words.
Supporting Files
Up to eight images or PDF documents. Maximum 4 MB per file.
Image Dimensions
Maximum 1920 × 1080 pixels.
Video or Website Links
Up to five links. Submitted videos must not exceed three minutes each.
Multiple Categories
The same achievement may be submitted to multiple eligible categories. Each category is evaluated independently.
Editing Deadline
Entries may be edited until the Final Extension Deadline on February 25, 2027.

PLAN YOUR ENTRY

View Deadlines

Early Bird Deadline

Regular Deadline

Final Deadline

Final Extension Deadline

Category Guidance

IS EVENT TECHNOLOGY
THE RIGHT
CATEGORY?

Choose Event Technology when you want the jury to focus on this discipline, contribution, or achievement.

Compare All Award Categories
Enter This Category When

This contribution is the achievement.

Technologies, platforms, systems, and digital solutions advancing event delivery and audience engagement.

Consider Another Category When

A different achievement is the focus.

Choose Events for the complete event, or compare the other specialist categories when a separate contribution deserves its own evaluation.

The same achievement may be entered in more than one eligible category when each submission presents a distinct focus and relevant evidence.

Your Questions Answered

Frequently Asked Questions

What does the Event Technology category recognize?

Technologies, platforms, systems, and digital solutions advancing event delivery and audience engagement.

Should I enter this category or Events?

Choose this category when the specific discipline or contribution is the focus of your entry. Choose Events when you want the complete event evaluated as one unified achievement.

Can the same achievement be submitted to multiple categories?

Yes. The same achievement may be submitted to multiple eligible categories. Each category is evaluated independently, and the applicable category fee applies to each submission.

How do I choose the right subcategory?

Browse the category groups and open the subcategory descriptions. Choose the subcategory that most closely represents the achievement and evidence you want the jury to evaluate.

Can recurring or ongoing work be entered?

Yes. Eligible activity must have occurred on or after January 1, 2024. Identify the qualifying edition, occurrence, project, or period that the jury is being asked to evaluate.

What evidence should I include?

Include a clear description of your objectives, approach, execution, and credible results. Supporting images, documents, and links should demonstrate the achievement in relation to the selected subcategory.

What if no published category accurately fits my work?

Select New Category within the most relevant category group. Propose a category name and briefly explain what you want the jury to evaluate. The proposal will be reviewed by the MUSE Event Awards team before judging.

Enter Your Achievement in the
2027 MUSE Event Awards

Select the category that best represents your achievement, then present it to the international MUSE jury.

Early Bird Entries Close November 19, 2026.

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