2027 Category Directory

Explore the 2027 MUSE Event
Awards Categories

The MUSE Event Awards recognizes achievement across the global event industry - from complete events and brand experiences to the strategy, production, design, marketing, technology, organizations, venues, destinations, teams, and professionals behind them.

The Event Is Only the Beginning. Enter the complete event - or recognize the strategy, production, design, marketing, technology, organization, venue, destination, team, or professional contribution behind its success.

Explore the Award Categories ↗ Start Your Entry ↗

10Award Categories

More Than350Category Options

1MUSE Standard

Main Category Directory

Ten Categories.
Every Dimension
of Event Excellence.

Begin with the Award Category that best reflects your entry. Each one contains dedicated Category Groups and Subcategories covering specific disciplines across the global events industry.

Complete Event Recognition

Events

Complete events recognized for their purpose, concept, execution, audience experience, and overall impact.

Business & Professional Events Launches, Ceremonies & Celebrations Arts, Culture & Entertainment Events Exhibitions, Trade & Educational Events Sports & Competitive Events Weddings, Private & Hospitality Events Event Formats, Scale & Delivery

Explore Event Subcategories ↗

Experience & Engagement

Brand Experiences & Activations

Experiences and activations that connect brands, ideas, and audiences through purposeful engagement.

Technical & Operational Delivery

Event Production & Services

Production expertise, technical delivery, coordination, and operational execution behind successful events.

Identity, Space & Experience

Event Design & Creative

Creative environments, visual systems, spatial experiences, and design elements that shape how an event is experienced.

Visibility, Participation & Growth

Event Marketing, Communications & Strategy

Strategies, campaigns, content, communications, and promotional achievements that build awareness and participation.

Systems, Platforms & Innovation

Event Technology

Technologies, platforms, systems, and digital solutions advancing event delivery and audience engagement.

Responsibility & Lasting Value

Event Sustainability, Accessibility & Impact

Achievements strengthening environmental responsibility, accessibility, inclusion, community value, and lasting impact.

Capability, Leadership & Expertise

Agencies, Teams & Professionals

Organizations, specialist companies, teams, leaders, and professionals demonstrating exceptional event-industry expertise.

The Places That Enable Events

Venues & Destinations

Venues and destinations providing the setting, infrastructure, service, and possibilities through which events succeed.

Geographic & Industry Recognition

Regional & Industry Excellence

Recognizing achievement across distinct geographic markets and specialized industry sectors.

Multiple Entry Options

One Achievement.
More Than One Perspective.

A complete event may qualify under Events, while its production, design, marketing, technology, sustainability, venue, or professional contributions may also qualify for separate evaluation.

When more than one category reflects a distinct and relevant aspect of the achievement, it may be submitted into multiple eligible Subcategories. Each submission is evaluated independently, and the applicable category fee applies to every category entered.

Each entry should be prepared according to the specific aspect you want the jury to evaluate.

Request Category Guidance ↗

Don't See the Right Fit?

Propose a
New Category

Every Category Group includes a New Category option for eligible entries that do not accurately fit an existing published Subcategory.

Select the closest relevant Award Category and Category Group.
Propose a category name and briefly explain what you would like the jury to evaluate.
The MUSE Event Awards team will review the request before judging.

Request Category Guidance ↗

Category Questions

Choose with Confidence.

How do I choose the right category?

Begin with what you want the jury to evaluate. Choose the broad Award Category first, then the Category Group and Subcategory that most accurately define the achievement.

Can the same entry be submitted into multiple categories?

Yes. When multiple categories reflect distinct and relevant aspects of the achievement, each may be submitted for independent evaluation.

What if more than one Award Category appears suitable?

Select the category that most accurately reflects the specific achievement you want the jury to evaluate.

What if I cannot find a suitable Subcategory?

Use the New Category option within the closest relevant Category Group and explain what you would like the jury to evaluate.